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Once online reputation management exploded onto the online marketing scene, that cat was never going to be put back into the bag. This article has a very good overview of the situation as I see it.

At first a cottage business within the context of the Internet Industry, online reputation management is now a nearly billion-dollar business. At the same time, thankfully, most businesses seem to understand that the key to online reputation management is not merely monitoring and “joining the conversation” (sorry) but in concentrating on providing better up-front quality and stellar customer service.

Online reputations are only going to become more and more important, of course. It’s hard to see this industry shrinking.

Reputations are incredibly important when you’re seeking a job. Especially in this competitive environment, it’s easy to see how even an online reputation could damage your chances if it is too negative.

The Internet has become a lifelong archive of pictures and thoughts. And a simple Google search can quickly uncover red flags, from extreme party pictures to bashing of past employers.

That has prompted some students to take extreme measures.

“One of my best friends just deleted his Facebook and is trying to get me on that bandwagon,” Seguin said.  “He’s like, ‘Oh, we’re applying for jobs right now and it’s better not to have anything out there.’”

Whether someone is looking for a job, promotion, scholarship or date, online reputations are more important than ever. It takes very little time to uncover personal information about someone – including a person’s age, mortgage and salary.

Students and prospective employees should take notice and take steps to protect their reputation.

Is the Internet an ultra-competitive atmosphere? A capitalistic expression of free speech in which the most popular articles, websites, and comments have the most visibility? This article makes a good argument to that point.

Everything on the Internet gets a rating.

Movies, books, food, articles — this article, even — and all the other products we buy online receive reputations within minutes of being introduced. Users of social media are encouraged to show their thumbs, up or down, for everything from entertainment to technology and even people and ideas.

This is an interesting way to look at online reputation and how to protect reputation online.

When it comes to online interaction, especially through social media and email, it is incredibly important to be judicious about who you trust and what information you share. According to this article it is doubly important for women.

Finally, I think we all (but especially women) need to be vigilant about online profiles and behavior because the landscape changes constantly. New information about privacy violations appear in the news regularly. It falls to us, the users, to take frequent tours through the account settings of the sites we use to ensure good privacy control. We cannot depend on online sites to be careful for us.

It is important that every person consider how each and every action online could affect their online reputations. In order to protect your reputation, you must be vigilant at all times.

Online libel and slander is definitely a real problem, not an imagined one. Online commentators are used to being afforded a certain amount of free speech protections, though. This court case presents a real issue.

The Indianapolis Star went to court Monday to protect the identity of an online commenter named in a defamation suit.The commenter, who goes by the name of DownwiththeColts, attacked former Junior Achievement CEO Jeffrey Miller on IndyStar.com, alleging that mismanaged funds could be found in Miller’s bank account.A Marion County judge ordered The Star to reveal the name of the commenter, but the newspaper elected to take the case to the Indiana Court of Appeals instead.

There are reasonable arguments to be made by both sides–in favor of free speech and against libel online. However, the truth is that search engine reputation management would solve all of this much easier.

If it is your desire to protect your reputation, then you will not like this decision by the Supreme Court of Canada. While acknowledging the illegality of publishing online defamation, they have ruled that individuals who link to that defamation are not liable for the statements.

Free speech advocates and media policy researchers hailed the ruling.

“The court recognises that simply posting a link to material that may be libellous is a far cry from publishing or repeating the libel, let alone endorsing what has been said in the linked post,” Dean Jobb, a journalism professor at University of King’s College told Canada’s Globe and Mail newspaper.

What this means in practice is that someone who links to defamatory content will not be published. Good news for free speech, bad news for those who are being defamed and don’t want the online lies to spread.

There are companies out there whose job it is to protect the reputation of their clients. This means they look after the online reputations of their clients in order to prevent online defamation or slander.

A 2008 study by careerbuilder.com revealed that 33 percent of employers decided not to make job offers to potential candidates based on their social networking profiles, and said that postings of “inappropriate” or “provocative” photos were the top reasons that they retracted their offers.

Employers and colleges are increasing using social networking profiles to investigate their applicants. It makes sense, but it’s dangerous for the applicants, who really ought to be looking after their online reputations better.

Protecting the online reputation of a business should be among the most important aspects of public relations that a business undertakes on a day to day basis. Negative comments can come from jokesters, legitimately angered customers, or even from the company itself in temporary lapses of judgment. No matter where a negative comment may come from, because of the ease with which it can be found by anyone on the Internet, this kind of thing must be taken very seriously by a company that wants to protect its brand and business online.

Especially when dealing with irate customers, a business should endeavor to be as professional as possible. The anonymous nature of comments online means that a single customer can quickly turn into an unassailable crusade, posting multiple negative comments about a business on many different web sites, and make it appear as though the company has a fatal flaw.

Businesses should not take the bait of answering the irate customer online and starting a war, because this can only make the business look unprofessional, no matter how the customer acts. A business should endeavor to take the conversation private and resolve the issue there. Under no circumstances should a flame war be started or continued by the business.

A business should also do everything in its power to investigate the complaint thoroughly. Many customers that are angry simply want attention, and the knowledge that something is at least being done to investigate the wrong done. Many times, a company that simply apologizes, even if it can not actually fix the problem, can save itself a great deal of trouble from an irate customer online.

A business should also try to address the issue as quickly as possble. The search engines should be monitored for instances of the name of a business so that a company will know as soon as a negative comment or news story goes up that concerns its business operations.

There are many web sites online which specialize in monitoring the online reputation of a business by monitoring blogs and forums which may not show up in search engine results, but which definitely are visited by niche populations of certain industries.

Below are a few more articles and sources on the topic of protecting the online reputation of a business.

• Protect Your Online Reputation Over Customer Billing Disputes
• How To Protect Your Online Reputation
• Protecting Reputations Online in Plain English