There are companies out there whose job it is to protect the reputation of their clients. This means they look after the online reputations of their clients in order to prevent online defamation or slander.
A 2008 study by careerbuilder.com revealed that 33 percent of employers decided not to make job offers to potential candidates based on their social networking profiles, and said that postings of “inappropriate” or “provocative” photos were the top reasons that they retracted their offers.
Employers and colleges are increasing using social networking profiles to investigate their applicants. It makes sense, but it’s dangerous for the applicants, who really ought to be looking after their online reputations better.
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